Aardvark Question – How do I get a Website?
I am a doctor and want a website, how do I get this created and marketed? – Brian, Chicago,IL
Hi Brian,
The quickest, cheapest way to get started is to:
1) identify the primary keyword for which you want to be visible.
2) Purchase domain with that keyword in it, and hosting for your website (~$75/yr for both at Godaddy)
3) Setup Wordpress on your new hosting, pick a free wordpress theme and get that uploaded. Make sure you give your new blog the same name as your keyword-focused domain.
4) Add content to your blog about your chosen keywords
5) Do a Google local business submission
Then give it about 1-2 weeks for the website to get spidered and see where you rank. Apply SEO principles as necessary.
Feel free to give me a call to talk through this, I am EST so either right now or tomorrow morning. Once you’re setup, the advantage to Wordpress is that you can do most, if not all, of the management yourself.
All the best!
Ardvark Question – What Makes a Wordpress theme SEO Friendly?
“What makes a Wordpress Theme a SEO Friendly Theme? What are the key points?”
As opposed to the theme, it’s much more about how you customized it. I definitely recommend using the All-in-one-SEO pack, it’s easy to find. Like any other website, you want to make sure you do the following:
Change your permalinks to use the pagename variable. With this enabled, you can set individual posts and pages to have tightly controlled keyword-specific filenames
Take advantage of the RSS widget built into the newer versions of WordPress. This will get you fresh content right out of the box.
Take advantage of common footer linking. I’d say the most important factor is that the theme you pick doesn’t have an encoded footer, meaning the author of the theme gives it away for free because it carries text links for their interests.
After you’ve got the above in place, the next step is to make sure you have unique content concerning your keywords. Of course you’ll need to get links to your website and there’s a few ways to go about doing this but to make those decisions effectively, you must examine your goals and keywords.
