Aardvark- Increase Adwords Quality Score

How can we increase the quality score of keywords in google adwords?
- Kapil D. M / Delhi, India

2 primary ways to do this:

1) Improve the page that your ad leads to
2) Improve the structure and specificity of your ad groups and ad details

To address the landing page, make sure that the keywords you are bidding on are discussed in the text of the page. Follow basic optimization practices as well as building sub-pages for this landing page to discuss secondary, related keywords. This makes the landing page a more valuable experience to the user, which means they will have a “good experience” following their use of Google. This is probably Google’s primary consideration.

To address the structure of your adwords campaign, you want to try to:
1) Break down your keyword list into groups of 2-3 phrases
2) Make an ad group for each phrase group
3) With these more specific ad groups, make an ad for each of the 2-3 keywords in the group

This means that each ad is specifically optimized for a given keyword.

Now what follows is that, depending on how fractured your audience/keywords are, you should consider creating multiple landing pages and related subpages, such that the landing page is geared for an ad group or set of ad groups.

By aligning your ad group with your ads and with the landing page you link it to, you are working on ensuring that a visitor to google who sees your ad and clicks on it, reaches a page that offers them something valuable (information) and gives them the opportunity to learn or purchase. Doesn’t that sounds like a high quality advertisement?